boiseburn.com

Whether you are a fan of fashion brands or not, the fact is that they are here to stay. The reason why they become popular, stems from the fact that they make people feel important and maybe special. That is why people will overlook products that are equally as functional and even look as good, just because the label doesn’t have the right name on it. Although it seems illogical it isn’t really a new phenomenon as people have always strived to have the ‘best’ they can get. What intrigues me, however, is what makes the brand become top of its field. Is it the brand that drives the fashion or the fashion that drives the brand. I must be one of those rare people who doesn’t understand any of this. For instance, to me a pair of jeans is made of denim and has a certain look to it. How different can the top and bottom brands be?